Director of UX Design · Myntra

Designing
for a billion
humans.

Two decades shaping how India shops, learns, and lives online — through the science of psychology, the craft of gamification, and an unreasonable love for detail. Author of Psychology of UX Design. Co-founder of RethinkingUX.

20+Years in Design
50K+Community Members
10M+Creators on Platform
1Best-selling Book
Alok Kumar — Director of UX Design, Myntra
Alok KumarDirector of UX Design
Bengaluru
MyntraMicrosoftWalmartVedantuBlueStoneIIT BombayChitkara UniversityJLU BhopalDesignWhineHFI Certified MyntraMicrosoftWalmartVedantuBlueStoneIIT BombayChitkara UniversityJLU BhopalDesignWhineHFI Certified
01 — About

A designer who
reads minds.

Alok leads UX Design at Myntra, India's largest fashion e-commerce platform, with teams crafting experiences for over 60 million shoppers. His work sits at the intersection of behavioural psychology, generative AI, and large-scale consumer products.

— 01

Design Leader

Director of UX Design at Myntra — India's #1 fashion destination. HFI Certified Usability Analyst (CUA) with 20 years pioneering user-centred design across enterprise, consumer and edtech.

— 02

Author & Scholar

Author of the best-selling Psychology of UX Design (BPB, 2024). Master's in Psychology. Currently pursuing a Doctorate in Design — applying academic rigour to every product decision.

— 03

Community Builder

Co-founder of RethinkingUX — 6 years running, 50K+ followers, 50K+ monthly Slack messages, 200+ events, and a global network of mentors shaping India's design future.

Psychology of UX Design — Alok Kumar
Amazon Bestseller
02 — The Book

Where psychology
meets pixels.

Published by BPB Online in 2024, Psychology of UX Design distils two decades of practice into a rigorous, example-rich field guide. Drawing from Myntra, LinkedIn, Airbnb, Swiggy, Amazon and Flipkart, the book translates psychological laws and cognitive biases into design decisions you can ship tomorrow.

Covers Fitt's, Hick's, Miller's, Jakob's and Gestalt laws; Zeigarnik and Halo effects; gamification mechanics; and the biases that silently steer every UX decision.

Psychological Laws
Cognitive Effects
Gamification
Behavioural Biases
Buy on Amazon →
03 — Trajectory

Twenty years.
One obsession.

From mobile gaming to enterprise, edtech, jewellery and fashion at scale — every chapter has been about understanding why people tap what they tap.

Now
Myntra
Director, UX Design — leading design for India's #1 fashion platform, FashionGPT, Maya, MyStylist, Ultimate Glam Clan
→
Prev.
Walmart
Senior UX Design Lead — designing enterprise & retail experiences at global scale
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Prev.
Microsoft
Design Lead — crafting product experiences for one of the world's most-loved tech brands
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Prev.
Vedantu
Design Lead — reimagining live online learning for Indian students; built UX Studio from scratch
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Prev.
BlueStone
Senior UX Designer — building emotional commerce for India's modern jewellery brand; Gold Mine subscription
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Origin
Mobile Gaming
Early career designing for delight, retention & play — where the obsession with psychology began
→
04 — Selected Work

Design at
scale.

End-to-end ownership from research and strategy through to launch and scale — features that move millions of people and generate real business impact.

FashionGPT
★ GenAI · Myntra · 2024

FashionGPT

A conversational AI shopping assistant trained on the language of fashion — discovery without keywords, style without scrolling. Alok led the end-to-end UX from zero.

GenAI Conversational UX
2024 Launch Year
Maya AI
★ AI Persona · Myntra · 2024

Maya

A generative AI personality for personalised fashion guidance — built around the psychology of trust, aesthetic preference, and the Halo Effect in product design.

GenAI Personalisation
Trust Psychology
MyStylist
★ AI Stylist · Myntra · 2024

MyStylist

An AI stylist that curates outfits the way a trusted friend would — contextual, considerate, and always a little surprising. Grounded in Goal Gradient and discovery psychology.

AI Recommendations
Behavioural Design
Ultimate Glam Clan UGC
★ Creator Economy · Myntra · 2024

Ultimate Glam Clan (UGC)

Alok owned this initiative end-to-end — from spotting the business problem to shipping the final product. Reframed a content-cost challenge as a creator economy opportunity, building Myntra's largest content surface, GlamStream, from zero. Drove research, strategy, AI-augmented design, and the launch of 4 surfaces: Creator Profile, UGC Feed, Rewards & Analytics, and Onboarding.

10M+ Creators
+5% Time Spent
10% Revenue via UGC
3× Review Growth
Bluestone Gold Mine
★ Subscription UX · BlueStone

BlueStone Gold Mine

Designed the UX for BlueStone's flagship subscription plan — Gold Mine. A 10+1 monthly installment plan letting customers buy diamond jewellery on installments, with the 11th month free. Alok built the full UX Studio at BlueStone from scratch, led contextual research (user interviews, empathy mapping), and delivered the end-to-end design across web and mobile.

50L/mo Target Subscribers
Web + Mobile Design
Trust & Loyalty UX
05 — Speaking & Mentoring

In the rooms where
design begins.

Alok teaches, mentors and judges at India's most respected design programmes — investing in the people who'll define what Indian design looks like next.

"Designers don't just move pixels. They move people. And to move people, you must first understand them — which is why every great UX problem is really a psychology problem."
— Alok Kumar, Cover Story · DesignWhine Magazine
Alok Kumar speaking at design conference
IIT BombayGuest Speaker
Chitkara UniversityGuest Speaker
JLU BhopalGuest Speaker
Chandigarh Design SchoolUI/UX Cohort Jury
DesignWhine MagazineCover Story
UX IndiaTop 5 Best UX Project 2019
Prompt → PixelIndustry Speaker
RethinkingUXCo-founder · 6 Years
Design school talks
RethinkingUX Logo

The RethinkingUX Community

A global design community Alok co-founded 6 years ago. 50K followers, 50K+ monthly Slack messages, 15+ initiatives, 100+ mentors, 500+ mentees, 20+ contributors, and 200+ events — shaping the next generation of Indian UX designers.

50K+
200+Events Hosted
06 — Podcasts & Talks

On the mic,
on the record.

Alok has spoken on some of the design world's most listened-to shows — sharing hard-won lessons on building products for a billion users, leading design in an AI-first era, and navigating a career in UX.

Darshan's Diary Podcast
Darshan's Diary · Podcast

"Designing for GenZ has opened up our eyes"

iVoox · Audio Podcast Listen →
DesignWhine Magazine Cover Story
DesignWhine Magazine · Cover Story

"Will the Real Designer Please Stand Up" — Imposter Syndrome Issue

www.designwhine.com Read →
Prompt to Pixel Talk
Prompt → Pixel · Panel Talk

How UX Careers are Evolving in the Age of GenAI

Design Industry Panel Watch →
Myntra AI Keynote
Myntra Presents · Keynote

Conversational AI in Fashion: The Future of UX at Myntra

Design Summit · Bengaluru Watch →
RethinkingUX Talk
RethinkingUX · Community Talk

How to Become a UX Designer — Myntra's UX Director Shares the Real Path

RethinkingUX Community · LinkedIn Live Watch →
07 — Voice

Notes from
the practice.

Ideas Alok shares with the design community on LinkedIn and at conferences.

Essay5 min read

"How to become a UI/UX designer — what nobody tells you about the first three years inside a real product team."

#career   #ux   #mentorship
TalkKeynote

"Designing for one billion users: lessons from Myntra on cognitive load, gamification, and trust at scale."

#myntra   #uxdesign   #genai
ReflectionLinkedIn

"Gratitude. The best part of writing a book on UX wasn't the launch — it was watching young designers underline the pages."

#design   #psychology   #author
08 — Let's talk

Design is a
conversation.
Start one.

LinkedIn banner
Alok Kumar
Alok Kumar ✦
Director UX @ Myntra · Author — Psychology of UX Design · Co-founder RethinkingUX · Ex Walmart, Microsoft
22,568 followers · 500+ connections
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